hello. A little about my experience...

I bring over 15 years of experience in marketing, operations, project management, and creative production. I’m passionate about the creative process and how brands interact with audiences through imagery and content. While managing projects I strive to define process, bring clarity, communicate clearly, and of course, hit those deadlines.

 

Work History

 

Paramount - MTV Entertainment Group

Dec 2021 - Present

Project Director (contractor)

  • Partnering with Marketing, Creative, Strategy, Digital, and Social leads to define 360 project processes and best practices

  • Facilitate x-functional marketing projects from kick-off to completion

  • Manage weekly project reports for senior leadership meetings

  • Testing three project management tools to determine best option for marketing team

 

Nike - (Filter, LLC)

Jan 2020 - May 2021

Portland, OR

Studio Manager (contractor)

  • Oversaw campaign concepts and executional workstreams for 2020 You Can’t Stop Sport/Us campaign

  • Project Manager of Nike+ rebrand to Nike Membership—partnered closely Global Digital Design to execute strategy

  • Supported global launches for Earth Day and International Women’s Day

  • Audited briefs and resourced creative teams according to scope, capabilities, deliverables, and budget

  • Led project workflows, production timelines, leadership reviews, and meeting cadences throughout the project lifecycle

  • Provided support to designers and producers—ensuring all teams had what they needed to fulfill project deliverables and meet deadlines

  • Communicated risks, opportunities, and solutions to project stakeholders

 

Nike - (Pro Unlimited)

Aug 2018 - Jan 2020

Portland, OR

Creative Producer (contractor)

  • Focused on rebrand initiatives including Nike Air, Move to Zero, and Space Hippie

  • Established and maintained creative timelines and production best practices

  • Led Air Max Day retail direction for Global Brand Design visual center

  • Managed invoices, briefs, and contracts for freelance and agency partners

 

CLEAResult

Aug 2017–Dec 2017

Portland, OR

Marketing Project Manager

  • Oversaw resourcing, timelines, budget, and branding for five client accounts

  • Partnered with account managers to develop project plans based on client goals

  • Audited and approved creative briefs in partnership with Creative Directors

  • Led project kick-off, weekly status, and postmortem meetings

 

Harry & David

Aug 2016–Aug 2017

Medford, OR

Associate Site Merchandiser

  • Spearheaded the implementation of Google Data Studio into eCommerce plan

  • Supervised Google Analytics and reporting strategy for corporate website

  • Approved website for accuracy, user-friendliness, and optimization

  • Identified opportunities for digital growth by analyzing campaign promotions

  • Collaborated with marketing and creative to update product promotions

 

Infogroup

Feb 2012–May 2014

Omaha, NE

Marketing Specialist

  • Facilitated the rebranding and launch of new enterprise website

  • Managed a marketing and event budget of $200,000

  • Supervised 50+ events for a sales team of 10

  • Established and oversaw marketing automation strategy using ActOn

  • Developed quarterly marketing plans and presented to leadership

 

MDPinc

Jan 2006–Jan 2012

Omaha, NE

Digital Studio Manager

  • Managed digital workflow and printing operations for two studio locations

  • Trained and managed new employees

  • Developed marketing, social media, and advertising campaigns

  • Photojournalist at events and weddings

 

W Hotels

Jan 2010–May 2010

San Francisco, CA

Apprenticeship – Catering and Convention Services

  • Gained experience in sales, marketing, and convention services within the hospitality industry

  • Took the position as Catering and Convention Services Coordinator while vacant

  • Managed sales inquiries and assisted with the execution of W Hotel events

  • Learned and implemented brand management within the hotel industry

Expertise

Project Management

Studio Management

Creative Production

Budget Management

Interpersonal Skills

Proactive

Results-oriented

Adaptable

Self-sufficient

Clear communicator

Organized

Curious

Empathetic

Open-minded

Technical Skills

Microsoft Office

Google Suite

Adobe Creative Suite

Keynote

Airtable

Basecamp

Asana

Workfront

Wrike

Education

University of Nebraska at Omaha

B.S. in Communications

Major in Journalism-Advertising with Concentration in Business

Growth & Continuing education

 – CONFERENCES –

Direct Marketing Association Convention
2013, 2014

Dreamforce
2013

Photoshop World
2007, 2008, 2012

Marathon Printing Convention
2009

 

– CLASSES & CERTIFICATIONS –

Diploma in Project Management
www.alison.com | Received diploma January 2018

Google Analytics Academy
In progress